Salim Boujtita, a former cinematographer, is a director whose
technique is based on ambivalence. A master in the art of improvisation,
he has made mixed format his standard of choice.
Salim draws his aesthetic from the roots of photography,
making each ad a skilful blend of softness and brutality, stability and movement.
technique is based on ambivalence. A master in the art of improvisation,
he has made mixed format his standard of choice.
Salim draws his aesthetic from the roots of photography,
making each ad a skilful blend of softness and brutality, stability and movement.